Developers are obligated to create and implement an affirmative and fair marketing plan in cooperation with a marketing consultant selected by the County. The marketing consultant is primarily responsible for developing such a plan with the Affirmative Fair Housing Marketing Plan Requirements. The requirements outline the roles and responsibilities of both the developer and the marketing consultant in preparing and implementing the marketing plan.

The plan's purpose is to promote fair housing by ensuring outreach to all potentially eligible households, especially those least likely to apply for assistance in the nine-county region comprised of: Fairfield County CT; Putnam Rockland and Westchester Counties; and all five boroughs of New York City. The plan must comply with all federal, state and local fair housing laws, rules, guidelines and regulations.